SPOTLIGHT - SOME OF THE INFLUENCERS WE WORK WITH
We work with Influencers who share our values of authenticity and craft & we passionately believe in the transformative power of the culture & entertainment they create. Our founder has been working in "Influencer marketing" since 2008, so we aware of all its pitfalls and also understand how to harness its power.
We operate what we call "values based Influencer marketing" and utilise a tool that helps match influencers & brands whose values are shared, we call this our " Influencer Match Tool (TM) ".
We define Influencers as those who have the ability to create behaviour change in others. In limited numbers they create trends, en-masse, they create movements. They exist at all levels of society, Global, Niche and Local. Our "Influencer Audit" system has a proprietary codex and ecosystem that helps clients to define the role, scale and category of Influencer they need and then seeks to source and engage them.
Influencers can be "Social Media Influencers", "Celebritiy Influencers", "Gatekeepers" to UHNW", "Trade influencers" and what we call "Local Heroes" and we create integration programmes and content that utilise each type of influencer to maximise the effect on your customers, trade, category and bottom line.
Our I.M Tool (Influencer Match tool) is used to capture information about brands and influencers and helps inform the type of campaign and influencers we recommend. The tool aligns the values and aspirations of brands with those of Influencers and delivers a list of various on-brand options as well as an analysis of their "circles of influence".
For more information on each business unit click please click on the brands below or call Dudley Nevill-Spencer on +44(0)207 259 9499
For more information please contact Dudley Nevill-Spencer on +44(0)207 259 9499 - email email@example.com