The Influencer Group is the first agency to provide an integrated approach to brands that want to engage with influencers and culture as part of their central brand development and communications strategy. The key to our success lies in each team members skills and experience in knowing what it takes to integrate with influencers, combined with knowledge of the latest developments in culture and our specialist skills in communications, content and event production and influencer campaigns and publicity.
The group is made up of three business units and is led by Dudley Nevill-Spencer, founder of Brand Revolution, the first Influencer & Communications agency to define the term "Influencer Marketing" back in 2008. We believe our primary job is to connect brands to people who influence the opinions of customers, creating campaigns that draw-in and excite - usually by engaging with cultural passion points and people.
Brand World produces events and content across the world, specialising in producing "Talent" and "Influencer" led events with the world's cultural icons. It is headed up by Tim Lucas Allen who has 20 years experience in developing events and content with global influencers
This unique combination of companies and skills combines robust knowledge of brand communications with a deep rooted knowledge of talent engagement, event and content development. This creates a bridge between these diverse skill-sets and maximises value, engagement and output for our clients.
Our I.M Tool (Influencer Match tool) is used to capture information about brands and influencers and helps inform the type of campaign and influencers we recommend. The tool aligns the values and aspirations of brands with those of Influencers and delivers a list of various on-brand options as well as an analysis of their "circles of influence". We also have a patented process for managing multiple Influencers campaigns in multiple territories with monitoring and sign-off tools and processes. This is called our E.I.M.S - "Enterprise Influencer Management System".
We define those Influencers as those who have the ability to create behaviour change in others. In limited numbers they create trends, en-masse, they create movements. They exist at all levels of society, Global, Niche and Local. They can be Social Media Influencers, celebrities, gatekeepers to UHNW or Trade influencers. Our group of companies leads the way in working with and creating programmes that utilise each type of influencer to maximise the effect on your customers, trade, category and bottom line.
For more information on each business unit click please click on the brands below or call Dudley Nevill-Spencer on +44(0)207 259 9499
The philosophy that runs through all our businesses is based on what we call " values based marketing". This sees us identify the values of the brands and influencers we work with and and uses this intelligence to construct compelling communications and positioning campaigns that allow our clients to create or join cultural movements
For more information please contact Dudley Nevill-Spencer on +44(0)207 259 9499 - email email@example.com